I’m curious as to whether people actually watch book trailers. Obviously some people watch book trailers, but I’m wondering if you watch book trailers. Yes, you.
Because I don’t watch book trailers, I had to ask myself, What is the point of book trailers? Where would I see a book trailer? If a book looks like something that might pique my interest, You Tube is not my first source of information (nor is it my second, third, or fourth). So how would I end up watching a book trailer?
From what I’ve seen in the (admittedly) few book trailers I’ve see, they don’t even come close to a) doing the book justice or b) making me want to read the book.
Here’s why book trailers don’t work for me: they use one media to try to get me to use another media. Movie trailers work! Because they’re showing me clips of the movie to get me to watch the movie. Book trailers fall flat for me because they can’t show clips of the book like they can with movies. Rather, they have to create clips of the book.
It’s not that I’m opposed to mixing media, it’s just that I don’t see how book trailers get people to read a particular book. But perhaps that is precisely the flaw in my reasoning: I am not the reader book trailers target. Perhaps book trailers are targeting readers who aren’t as involved in books and who are more inclined to watch a movie? I still can’t imagine what kind of impact a book trailer would have on a quasi- or non-reader, though.
So what do you think? Is there something I don’t know? Do you watch book trailers? Has watching a book trailer ever made you want to buy a book that you were previously undecided on? Was a book trailer the first exposure you ever had to a particular book?