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Book Bloggers – We need you to do this survey!

So! Rebecca from The Book Lady’s Blog is working closely with Brett Sandusky, Digital Marketing Manager at Kaplan Publishing to “help facilitate more effective communication between bloggers and publishers by giving all involved a more concrete idea of what to expect and how to measure and determine successful placement of books on book blogs.” The question of how effective book blogs are in selling books is a question that’s long been asked and to which no answer can be provided. I think we all agree that book bloggers ARE effective, but we need a way to quantify this. This survey should be a first step. Rebecca explains it a little more:

This information will be useful in helping facilitate more effective communication between bloggers and publishers by giving all involved a more concrete idea of what to expect and how to measure and determine successful placement of books on book blogs. We also hope it will encourage book bloggers to be more transparent about their blogs’ statistics and to provide relevant data when communicating with publishers to request or arrange reviews.

Additionally, we have included questions intended to provide feedback to publishers about how they can better meet the needs of the book bloggers they work with.

We recognize and appreciate that traffic is not the only important measure of a blog’s success and that many bloggers define the success of their blogs by the number of comments, depth of discussion, and relationships built.  While those elements may be apparent to a publisher visiting a blog, how well-trafficked the blog is may not, and it is an important (and currently missing) piece of the puzzle for publishers who wish to optimize exposure of the books they are promoting.

While this survey is intended to be anonymous in order to encourage optimal participation from bloggers (thereby establishing a larger sample size and more accurate data), we have provided a space at the end for you to include your URL if you wish to be included on a list of bloggers who contributed to the survey when the results are made public.

Your responses to this survey will be kept confidential and will not be connected to your URL. All results will be reported in aggregate terms describing general trends, group means, etc.

Please go here to take the survey.

One thing that Rebecca mentions is, “We also hope it will encourage book bloggers to be more transparent about their blogs’ statistics and to provide relevant data when communicating with publishers to request or arrange reviews.” Well, I’m already happy to provide my stats to publishers, and I do that without prompting when I request a book (which is rare, but has happened a few times this year already). But I don’t tell YOU, my fellow bloggers, my stats. Stats are like your income. It’s uncomfortable to talk about how much money you make, and it’s rude to ask someone how they’re compensated for their work. I wouldn’t be particularly forthcoming about stats even if you asked, but I want to break that right now. I’m especially inclined to break it because I know plenty of bloggers get more hits than I do, so I don’t feel like I’m bragging. If I knew I got the most hits of all the book bloggers, I wouldn’t disclose this information because I believe there’s no benefit in that case. I’m quite sensitive to what I consider being a braggart, and unless there’s a good reason to indicate you’re The Best, unless there’s a reason to make it obvious that no one is as good as you, I don’t see the point. I don’t even really have more than a vague idea of where I stand in comparison to others in regards to stats. My intention of giving you some of my most current stats is hopefully to make you realize you’re doing better than you thought. 🙂

  • Average daily hits: 200-400
  • Over the past year, I got an average of 10,000 hits a month.
  • I generally average 4,000-5,000 unique hits in a 30-day period.
  • You can see how many subscribers I have, and yes, I have people who unsubscribe sometimes.

I hope you see that you’re probably doing better than you thought! If my stats totally bum you out, please know that that was not my intention. If you want to know how to increase your stats, I’m happy to give you advice! You know how to reach me. 🙂


22 Responses to “Book Bloggers – We need you to do this survey!”

  1. Rebecca @ The Book Lady's Blog

    I love you, Trish! Thanks for this. Viva la Revolucion!


  2. kathleen

    Thanks for the link to the survey and for sharing some of your stats! I clicked on the link and realized that there is too much I don’t know about my own stats which I just began to gather a week ago using Google Analytics! But I will get there one day!


  3. zibilee

    Thanks for your honesty and transparency! I am going over now to fill out the survey.


  4. heidenkind

    lol I think I get, like, 12? But to be honest I haven’t figured out to check that yet. *bad book blogger*


  5. A Bookshelf Monstrosity

    Just filled out the survey and retweeted this link 🙂


  6. Jeanne

    Thanks for spreading the word.


  7. Sandy

    I filled out the survey! I had to do a little digging and sniffing around Google Analytics. Frankly I had no idea how to answer some of these, but I figured it out. I don’t even have enough sense to know whether my numbers are shameful or not!


  8. diane

    ask and you shall receive; consider it done.


  9. pusserboots

    I’ve never had a publisher ask about my stats. But I’m not quite in the same league as you yet.


  10. SuziQoregon

    Thanks for sharing your stats. I have only a fraction of the subscribers you do (around 170) , but what is interesting to me is that the rest of my stats line up with pretty much the same fraction of your totals. That actually makes me feel good because although it’s a much smaller scale, the stats line up in pretty much the same proportion of yours.

    Thanks for sharing the info -it’s helpful.

    It also makes me glad to have a small audience – your stats would give me performance anxiety with every post 😉


  11. Stuff-y stuff « Birdbrain(ed) Book Blog

    […] seen it yet: Book Blogger Survey for Improving Blogger-Publisher Relations! And, since Trish did it first, I thought I’d post my stats to give you an idea of what an average book blogger’s […]

  12. Jen - Devourer of Books

    You’re right, that does help me realize how well I’m actually doing! I was surprised to see that we get about the same amount of hits, even though you have about 250 more subscribers. Of course, I just keep up with you if I post 6 days a week, so that probably explains the same daily/monthly numbers with fewer subscribers.


  13. Jennifer

    Oh boy…I’m not even sure where to find these numbers. Must go look more intensely at this Google Analytics thing and hope I find what I’m looking for! Do I really want to know how bad (or good?!) my stats are?! LOL I like to blog for fun and it might stress me out! hahaha

    Off to take the survey….if I can find the data! 🙂


  14. Michelle

    Kudos to you for sharing. Everyone is so touchy with this subject. While my stats are not in the same area as yours, seeing them still made me feel good about what mine are. I haven’t been at it as long and I don’t post as frequently.

    I finally posted my feedburner stats to my blog and I like that others can see. Even if it’s not 5 million readers.


  15. nat @book, line, and sinker

    i also filled out the survey and don’t mind sharing stat information because book blogging for me is a hobby that i enjoy. i don’t measure my blogging worth by visitors but rather by the sense of community and friendships that i’ve developed and great books i’ve read as a result of recommendations and reviews.



  16. S. Krishna

    I’m with Jen – these make me feel good! Like her, I assumed you had WAY more traffic than me because you have more subscribers, but daily/weekly/monthly hits seem to be about the same. 😀


  17. Lisamm

    Hey Trish, I applaud you for sharing your numbers. I started to take the survey then realized I wasn’t sure how to answer some of the questions.. on my lowly (free) wordpress blog it doesn’t separate “unique visitors” so I’m just really not sure how to do that. Sitemeter separates visits from page views (I assume visits would be the same as ‘unique visitors’?) but the numbers never line up with the stat numbers on wordpress (the sitemeter numbers are always lower) so I don’t really know specifically- only generally- what my stats are. And, when you take week-long breaks from your blog as often as I do.. well, your stats suffer!!


  18. Jackie (Farm Lane Books)

    I have to admit that I was surprised by your figures too – I expecteed them to be much higher. Did you get them with google analytics? I have found google analytics to give a much lower figure than my web hosting company.


  19. Kristen

    Does it make me odd to admit that I never check my stats? I looked once a long time ago when someone explained the whole Google Analytics thing to me and I obviously looked when I set up the feedburner but since then, I just haven’t bothered. I could see myself becoming very obsessed with it so I play ostrich instead and hope that whatever publishers need to know abut my stats they either find on their own or like my style enough not to worry about me providing numbers. 🙂 It’s all about the reading for me anyway.


  20. jennygirl

    I am curious about my stats, but not sure how to figure them out quite right. I have site meter, which gives some decent information, and I did hook up with a feedburner or something through Google. I have just haven’t had the time to fully explore these products or information.

    My stats are probably not mindblowing, but I started my blog to discuss my love of books and to meet people, which I have. Some very awesome people as a matter of fact.

    I don’t know, I guess if publishers didn’t like my numbers and I didn’t receive offers, I wouldn’t be offended. It’s your product, so you do what you have to do. I get that. Whatever happens happens.

    Now off to do the survey 🙂


  21. Cathie Beck

    Wow. THIS is what exploiting the Internet is really ALL about, Trish! Love it and I’m happy to embrace (… um … steal? your knowledge) !!

    Cathie Beck


  22. SavvyVerse&Wit

    I’ve already filled out the survey, but I didn’t have Google Analytics so I had to use what feedburner gave me. I hope that doesn’t skew the results.

    I think this is a great idea. I’m not sure if I’m in your league though.


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